Blog 11 – Hayley
Hi everyone!
My name is Hayley and I am one of the many creative brains responsible for The Hierophant. I am one of the three creative directors at Small Fry Media, as well as the marketing lead and a member of the art team.
Being a creative director is a lot of hard work, but very rewarding work. Noah, Rachel and I each come from different backgrounds and expertise, mine being art, so we tend to disagree on a lot of things. However, this is good because then we all get a chance to see ideas from a different perspective. In the beginning, we found it difficult to express our ideas, but our producer Anna helped us set up a weekly approval meeting where we all have the chance to talk in private about what needs changes and what needs to be fixed/done before our next meeting.
In addition to this role, I am also the lead for the marketing team. On the marketing team, I am lucky to have Anna and Bennett, who have both helped me immensely. Currently, our team is in the middle of creating the physical marketing material that we will have with us at Level Up, such as a stand-up banner, flyer handouts and business cards. I have such a great team behind me who have made each step of this process go by almost effortlessly. Anna has quite a bit of marketing knowledge from previous jobs, so she has been great with helping me develop resources and better manage my time with materials. At the moment, I have Bennett working on storyboarding and creating our trailer video, which I am sure he is super excited for!
Because my main focus is currently marketing and creative direction, I have not been as active on the art team as I was at the beginning of the semester. I am still doing quite a few line drawings for Brett, our art lead, but he and one of our other artists Justin have been rocking out a lot of amazing pieces which, if you’ve seen some of the work posted to our social media platforms, you will 100% agree with.
We cannot wait to show you all our final game, so make sure to keep an eye out for any upcoming updates on playtests, level up and The Hierophant (which will all be posted on our socials)!
Hayley
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